The Index — AI brand rankings by industry

The Top 10 brands in each industry, ranked by how AI systems evaluate and recommend them. Scores run from 0 to 100.

Cycle 2026-W40 · published 27 September 2026 · measured every week, free to read.

Automotive

Luxury Automotive

Luxury Automotive industry page · Luxury Automotive quarterly report

Performance Automotive

Note on Mercedes-AMG, 2026-W30 to W32. In 2026-W30 to W32 this brand was measured under the name Mercedes-Benz, and the AI systems' answers in those weeks largely assessed the Mercedes-Benz marque as a whole. From W33 it is measured as Mercedes-AMG. In Performance Automotive, answers that name ‘Mercedes’ or ‘Mercedes-Benz’ are counted under Mercedes-AMG, because in a performance-car context we treat those names as referring to Mercedes’ AMG performance range. This applies only to Performance Automotive; elsewhere, sub-brands are reported separately. Some of these answers may describe the wider Mercedes-Benz brand. The record shows the whole series as Mercedes-AMG, without regional scores for W30 to W32, so those three weeks are not directly comparable with W33 onwards for this brand. The rule took effect from W33.

Performance Automotive industry page · Performance Automotive quarterly report

Mainstream Automotive

Mainstream Automotive industry page · Mainstream Automotive quarterly report

EV Automotive

EV Automotive industry page · EV Automotive quarterly report

Fashion

Luxury Fashion

Luxury Fashion industry page · Luxury Fashion quarterly report

Mainstream Fashion

Mainstream Fashion industry page · Mainstream Fashion quarterly report

Sportswear

Sportswear industry page · Sportswear quarterly report

Luxury Goods

Watches

Note on Jaeger-LeCoultre, 2026-W30 to W32. In 2026-W30 to W32 this brand was measured under the shorter name “Jaeger”; from W33 it is measured as Jaeger-LeCoultre. Some of the AI systems' answers in those three weeks assessed a different company of the same short name, a British clothing brand, so W30 to W32 are not directly comparable with W33 onwards for this brand. The record shows the whole series as Jaeger-LeCoultre, without regional scores for W30 to W32. The naming rule took effect from W33.

Watches industry page · Watches quarterly report

Spirits

Spirits industry page · Spirits quarterly report

Travel

Airlines

Airlines industry page · Airlines quarterly report

Hospitality

Note on Rosewood. In W40 the Hospitality table lists both ‘Rosewood Hotels & Resorts’ and ‘Rosewood’, which are the same hotel brand. Since a brand refresh in October 2025, the brand’s own materials have used the name ‘Rosewood’. The models’ answers still refer to it by both name forms, and we report both as observed. The split appeared in W33, W34, W35 and W40.

Note, 3 October 2026: ‘The Ritz’ and Ritz-Carlton, 2026-W30 to W40. The Hospitality rankings for 2026-W30 to W40 were measured with ARES-C 2.2 and are published as measured. In those weeks a fault in how our system read brand names counted some mentions of ‘The Ritz-Carlton’ as ‘The Ritz’, so the ‘The Ritz’ entries for 2026-W31, W32 and W34 to W40 should not be read as a measurement of The Ritz London or The Ritz Paris, or compared with Ritz-Carlton; Ritz-Carlton’s entries for 2026-W30 to W32 were measured under the name ‘Ritz’. The fault is fixed in ARES-C 2.3 from cycle 2026-W41; see Known issues in the ARES-C 2.3 release notes on our methodology page.

Hospitality industry page · Hospitality quarterly report

Consumer Goods

Beauty

Beauty industry page · Beauty quarterly report

Consumer Technology

Consumer Technology industry page · Consumer Technology quarterly report

Services

Finance

Finance industry page · Finance quarterly report

All industry rankings · Pitot Index News (RSS) · Brand records · Methodology · Quarterly reports