| Industry | Category | No. 1 brand | Score | Rating | Cycle |
|---|---|---|---|---|---|
| Watches | Luxury Goods | Patek Philippe | 84.3 | AA | 2026-W40 |
| Spirits | Luxury Goods | Hennessy | 80.5 | AA | 2026-W40 |
| Rank | Brand | Score | Rating | Industry | Cycle |
|---|---|---|---|---|---|
| 1 | Patek Philippe | 84.3 | AA | Watches | 2026-W40 |
| 2 | Rolex | 83.2 | AA | Watches | 2026-W40 |
| 3 | Seiko | 82.7 | AA | Watches | 2026-W40 |
| 4 | Jaeger-LeCoultre | 82.0 | AA | Watches | 2026-W40 |
| 5 | Audemars Piguet | 81.3 | AA | Watches | 2026-W40 |
| 6 | Vacheron Constantin | 81.1 | AA | Watches | 2026-W40 |
| 7 | Omega | 80.6 | AA | Watches | 2026-W40 |
| 8 | A. Lange & Söhne | 78.7 | AA | Watches | 2026-W40 |
| 9 | Cartier | 77.2 | AA | Watches | 2026-W40 |
| 10 | TAG Heuer | 74.2 | AA | Watches | 2026-W40 |
Note on Jaeger-LeCoultre, 2026-W30 to W32. In 2026-W30 to W32 this brand was measured under the shorter name “Jaeger”; from W33 it is measured as Jaeger-LeCoultre. Some of the AI systems' answers in those three weeks assessed a different company of the same short name, a British clothing brand, so W30 to W32 are not directly comparable with W33 onwards for this brand. The record shows the whole series as Jaeger-LeCoultre, without regional scores for W30 to W32. The naming rule took effect from W33.
| Rank | Brand | Score | Rating | Industry | Cycle |
|---|---|---|---|---|---|
| 1 | Hennessy | 80.5 | AA | Spirits | 2026-W40 |
| 2 | Glenfiddich | 77.6 | AA | Spirits | 2026-W40 |
| 3 | Macallan | 77.5 | AA | Spirits | 2026-W40 |
| 4 | Johnnie Walker | 77.5 | AA | Spirits | 2026-W40 |
| 5 | Rémy Martin | 76.4 | AA | Spirits | 2026-W40 |
| 6 | Patrón | 74.1 | AA | Spirits | 2026-W40 |
| 7 | Chivas Regal | 71.2 | AA | Spirits | 2026-W40 |
| 8 | Jack Daniel's | 70.7 | AA | Spirits | 2026-W40 |
| 9 | Grey Goose | 69.3 | A | Spirits | 2026-W40 |
| 10 | Bacardi | 66.5 | A | Spirits | 2026-W40 |
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