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Automotive: industries in the Pitot Index

Cycle 2026-W40 · published 27 September 2026 · measured every week, free to read.

Automotive — No. 1 brand by industry, cycle 2026-W40
IndustryCategoryNo. 1 brandScoreRatingCycle
Luxury AutomotiveAutomotiveRolls-Royce82.2AA2026-W40
Performance AutomotiveAutomotivePorsche81.5AA2026-W40
Mainstream AutomotiveAutomotiveToyota81.7AA2026-W40
EV AutomotiveAutomotiveBYD76.2AA2026-W40

Luxury Automotive

Luxury Automotive — Pitot Index Top 10, cycle 2026-W40
RankBrandScoreRatingIndustryCycle
1Rolls-Royce82.2AALuxury Automotive2026-W40
2Porsche81.7AALuxury Automotive2026-W40
3Ferrari80.4AALuxury Automotive2026-W40
4Mercedes-Benz79.7AALuxury Automotive2026-W40
5BMW76.6AALuxury Automotive2026-W40
6Bentley75.6AALuxury Automotive2026-W40
7Lamborghini75.6AALuxury Automotive2026-W40
8Audi73.6AALuxury Automotive2026-W40
9Lexus73.5AALuxury Automotive2026-W40
10Aston Martin66.1ALuxury Automotive2026-W40

Performance Automotive

Performance Automotive — Pitot Index Top 10, cycle 2026-W40
RankBrandScoreRatingIndustryCycle
1Porsche81.5AAPerformance Automotive2026-W40
2BMW M79.9AAPerformance Automotive2026-W40
3Ferrari78.4AAPerformance Automotive2026-W40
4Mercedes-AMG78.1AAPerformance Automotive2026-W40
5Koenigsegg76.2AAPerformance Automotive2026-W40
6Lamborghini74.4AAPerformance Automotive2026-W40
7Bugatti74.3AAPerformance Automotive2026-W40
8Audi Sport73.4AAPerformance Automotive2026-W40
9McLaren71.4AAPerformance Automotive2026-W40
10Aston Martin64.0APerformance Automotive2026-W40

Note on Mercedes-AMG, 2026-W30 to W32. In 2026-W30 to W32 this brand was measured under the name Mercedes-Benz, and the AI systems' answers in those weeks largely assessed the Mercedes-Benz marque as a whole. From W33 it is measured as Mercedes-AMG. In Performance Automotive, answers that name ‘Mercedes’ or ‘Mercedes-Benz’ are counted under Mercedes-AMG, because in a performance-car context we treat those names as referring to Mercedes’ AMG performance range. This applies only to Performance Automotive; elsewhere, sub-brands are reported separately. Some of these answers may describe the wider Mercedes-Benz brand. The record shows the whole series as Mercedes-AMG, without regional scores for W30 to W32, so those three weeks are not directly comparable with W33 onwards for this brand. The rule took effect from W33.

Mainstream Automotive

Mainstream Automotive — Pitot Index Top 10, cycle 2026-W40
RankBrandScoreRatingIndustryCycle
1Toyota81.7AAMainstream Automotive2026-W40
2Honda78.8AAMainstream Automotive2026-W40
3Mercedes-Benz74.5AAMainstream Automotive2026-W40
4BMW72.5AAMainstream Automotive2026-W40
5Hyundai70.2AAMainstream Automotive2026-W40
6Audi68.3AMainstream Automotive2026-W40
7Volkswagen66.8AMainstream Automotive2026-W40
8Ford66.6AMainstream Automotive2026-W40
9General Motors63.5AMainstream Automotive2026-W40
10Chevrolet63.2AMainstream Automotive2026-W40

EV Automotive

EV Automotive — Pitot Index Top 10, cycle 2026-W40
RankBrandScoreRatingIndustryCycle
1BYD76.2AAEV Automotive2026-W40
2Tesla74.1AAEV Automotive2026-W40
3Hyundai68.8AEV Automotive2026-W40
4BMW66.8AEV Automotive2026-W40
5Kia66.6AEV Automotive2026-W40
6Mercedes-Benz65.9AEV Automotive2026-W40
7Geely65.0AEV Automotive2026-W40
8Volkswagen64.3AEV Automotive2026-W40
9Nio63.3AEV Automotive2026-W40
10Nissan61.9AEV Automotive2026-W40

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