| Industry | Category | No. 1 brand | Score | Rating | Cycle |
|---|---|---|---|---|---|
| Airlines | Travel | Singapore Airlines | 81.8 | AA | 2026-W40 |
| Hospitality | Travel | Four Seasons | 82.6 | AA | 2026-W40 |
| Rank | Brand | Score | Rating | Industry | Cycle |
|---|---|---|---|---|---|
| 1 | Singapore Airlines | 81.8 | AA | Airlines | 2026-W40 |
| 2 | Qatar Airways | 78.5 | AA | Airlines | 2026-W40 |
| 3 | Emirates | 78.1 | AA | Airlines | 2026-W40 |
| 4 | ANA | 74.5 | AA | Airlines | 2026-W40 |
| 5 | Lufthansa | 72.8 | AA | Airlines | 2026-W40 |
| 6 | Delta Air Lines | 72.0 | AA | Airlines | 2026-W40 |
| 7 | Japan Airlines | 71.8 | AA | Airlines | 2026-W40 |
| 8 | Cathay Pacific | 70.2 | AA | Airlines | 2026-W40 |
| 9 | United Airlines | 63.7 | A | Airlines | 2026-W40 |
| 10 | American Airlines | 61.9 | A | Airlines | 2026-W40 |
| Rank | Brand | Score | Rating | Industry | Cycle |
|---|---|---|---|---|---|
| 1 | Four Seasons | 82.6 | AA | Hospitality | 2026-W40 |
| 2 | Aman | 81.6 | AA | Hospitality | 2026-W40 |
| 3 | The Ritz | 81.4 | AA | Hospitality | 2026-W40 |
| 4 | Ritz-Carlton | 81.3 | AA | Hospitality | 2026-W40 |
| 5 | Mandarin Oriental | 77.8 | AA | Hospitality | 2026-W40 |
| 6 | Peninsula Hotels | 75.5 | AA | Hospitality | 2026-W40 |
| 7 | Rosewood Hotels & Resorts | 72.8 | AA | Hospitality | 2026-W40 |
| 8 | Belmond | 71.9 | AA | Hospitality | 2026-W40 |
| 9 | St. Regis | 71.4 | AA | Hospitality | 2026-W40 |
| 10 | Rosewood | 70.4 | AA | Hospitality | 2026-W40 |
Note on Rosewood. In W40 the Hospitality table lists both ‘Rosewood Hotels & Resorts’ and ‘Rosewood’, which are the same hotel brand. Since a brand refresh in October 2025, the brand’s own materials have used the name ‘Rosewood’. The models’ answers still refer to it by both name forms, and we report both as observed. The split appeared in W33, W34, W35 and W40.
Note, 3 October 2026: ‘The Ritz’ and Ritz-Carlton, 2026-W30 to W40. The Hospitality rankings for 2026-W30 to W40 were measured with ARES-C 2.2 and are published as measured. In those weeks a fault in how our system read brand names counted some mentions of ‘The Ritz-Carlton’ as ‘The Ritz’, so the ‘The Ritz’ entries for 2026-W31, W32 and W34 to W40 should not be read as a measurement of The Ritz London or The Ritz Paris, or compared with Ritz-Carlton; Ritz-Carlton’s entries for 2026-W30 to W32 were measured under the name ‘Ritz’. The fault is fixed in ARES-C 2.3 from cycle 2026-W41; see Known issues in the ARES-C 2.3 release notes on our methodology page.
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