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The AI Brand Rating Baseline

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Pitot doesn’t measure what people ask AI about brands.
It measures what AI says about them.

Visibility tells you if a brand appears. Pitot tells you how AI rates it.

Pitot Index — The AI Brand Rating Baseline

The Pitot Index measures how leading AI systems evaluate and recommend brands, under the same controlled conditions for every brand. Measured every week across 14 industries; published scores are free to read.

This week's No. 1 brand in each industry

Cycle 2026-W40 · published 28 September 2026 · measured every week, free to read.

Pitot Index — No. 1 brand by industry, cycle 2026-W40
IndustryCategoryNo. 1 brandScoreRatingCycle
Luxury AutomotiveAutomotiveRolls-Royce82.2AA2026-W40
Performance AutomotiveAutomotivePorsche81.5AA2026-W40
Mainstream AutomotiveAutomotiveToyota81.7AA2026-W40
Luxury FashionFashionHermès85.8AAA2026-W40
Mainstream FashionFashionUniqlo72.9AA2026-W40
WatchesLuxury GoodsPatek Philippe84.3AA2026-W40
AirlinesTravelSingapore Airlines81.8AA2026-W40
BeautyConsumer GoodsShiseido76.2AA2026-W40
HospitalityTravelFour Seasons82.6AA2026-W40
SportswearFashionNike75.5AA2026-W40
Consumer TechnologyConsumer GoodsApple78.1AA2026-W40
FinanceServicesJPMorgan Chase74.7AA2026-W40
SpiritsLuxury GoodsHennessy80.5AA2026-W40
EV AutomotiveAutomotiveBYD76.2AA2026-W40

Categories and industries

All industry rankings · Pitot Index News (RSS) · Brand records · Methodology · Quarterly reports